one of the most iconic and impactful strategy books ever written
and changed the language of business forever with the
powerful concepts of “red oceans” and “blue oceans” comes
BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people’s confidence, and seize new growth, guiding you step-by-step how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people’s confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You’ll learn what works, what doesn’t, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.
Blue Ocean Shift
a blue ocean approach:
“Scared to take risks? Get rid of your fears by reading Blue Ocean Strategy.”
— DAYMOND JOHN, entrepreneur and star of ABC’s Shark Tank from Facebook
“Be different, not just better…. Study what’s referred to as the “blue ocean” strategy. Create (or reinvent) a category you can dominate, rather than trying to be incrementally better in a crowded, preexisting category.”
— TIM FERRIS, #1 bestselling author from entrepreneur.com
“If I had just competed for market share in the personal development business, that would have been a pretty small market…. If you do what everyone else does, and you do it better than everybody else, you get a tiny competitive advantage. But if you do something no one else is doing in your space, if you create a blue ocean, you get a gigantic advantage.”
— TONY ROBBINS, from the Tony Robbins Podcast
“I’d never recommended a book to any of my team before; however, after only being about halfway through this one, I mandated it as a must-read for our senior leadership across our companies.”
— JOSHUA SASON, Founder and Chief Executive Officer of Magna
“One of the best strategy books out there.”
— RYAN HOLIDAY, Thought Catalog
“The book provided me with something that I for long had been missing in traditional high-school education: a solid framework for creativity and innovation. Why wasn’t this offered in school or at any of my extra-curricular business activities? So I gathered a few friends and pitched the idea of bringing a ‘blue ocean’ spirit to high-school classrooms. The ‘Blue Ocean Entrepreneurship Competition’ was born.”
— NICHOLAS BENAVIDES, Founder of the Blue Ocean Entrepreneurship Competition, the largest entrepreneurship competition created and run by high school students in America (In 2017 students from 17 states in America will compete, with the final Blue Ocean competition to take place at John Hopkins University.)
“I was thinking of giving up, when my mentor handed me a copy of Blue Ocean Strategy. The cases inspired me to shift my perspective. Soon after, we were awarded a multi-million dollar contract from the Federal Government, and since then we’ve helped hundreds of veterans and disabled persons find meaningful employment.”
— MERRY KORN, Founder of Pearl Interactive Network